In the history of eyewear, there was no company that had greater influence on the industry than Wilhelm Anger’s company OPTYL. Its own brands, Viennaline and Carrera dominated the eyewear world for decades. Its licensed brands, Christian Dior, Dunhill, Playboy, Paloma Picasso and Christian Lacroix set new standards for innovation and beauty.
Udo Proksch was Optyl’s creative director and principle designer – their star performer - and his personal playground was the luxury brand, Serge Kirchhofer. Described as a cross between Salvador Dali and Christian Dior, the Serge Kirchhofer collections were an inspired marriage of the surreal with the beautiful and his perfectionism touched every detail, from product to packaging and photography.
In 2015, Brando's dream team discovered and acquired ownership of his personal archive; it included more than 6000 eyewear designs and 1000 prototypes, and the history of the Serge Kirchhofer brand eclipsed all others. As the ‘Enfant Terrible’ of eyewear Udo’s failures are a matter of public record – but today we celebrate his creative genius with the launch of a 2016 Serge Kirchhofer collection.