Serge Kirchhofer


Serge Kirchhofer


In the history of eyewear, there was no company that had a greater influence on the industry than Wilhelm Anger’s company OPTYL. Its own brands, Viennaline and Carrera dominated the eyewear world for decades. Its licensed brands Christian Dior, Dunhill, Playboy, Paloma Picasso and Christian Lacroix set new standards for innovation and beauty.


OPTYL's luxury brand, Serge Kirchhofer, was the personal playground of the creative director for Viennaline and Carrera; the controversial Udo Proksch. In his own words: "Serge Kirchhofer ist Udo" and even his passport carried the Serge Kirchhofer name. Described by Udo as a cross between Salvador Dali and Christian Dior, the collections were an inspired marriage of the surreal with the classic and his perfectionism touched every detail, from product to packaging and photography.

The 'Enfant Terrible' of eyewear, Udo was a creative, obsessive, and highly troubled individual. His personal life is a matter of record and we leave it to the books and films already made to tell that story. We celebrate the creative genius here.

Last year Brando's dream team acquired ownership of the personal archive of Udo Proksch, held in a private museum in Vienna. This included more than 6,000 eyewear designs and prototypes, sufficient inspiration to influence Brando's designers for many years to come. Please welcome: Serge Kirchhofer.


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The eyeglass as an accessory in the world of fashion creates an air of mystery that allows a woman to escape conformity.
— Udo Proksch