Alyson Magee FOUNDATIONS Launch

Alyson Magee FOUNDATIONS Launch

ALYSON MAGEE INTRODUCES FOUNDATIONS,
A CONSIDERED EYEWEAR COLLECTION

Introducing ‘Foundations’, the launch campaign and look book from eyewear industry veteran Alyson Magee. Seven years on from her debut line - licensed by Alain Mikli - and after more than three decades designing for the world’s best known luxury brands, Magee returns to the helm of her eponymous line with a new, refined collection.

Designed for a discerning wearer, ‘Foundations’ is a highly considered collection of sun and optical frames for men and women, in keeping with Alyson’s signature style; skilled craftsmanship and architecturally inspired silhouettes.

Magee creates a perfect tension between aesthetics and engineering in her frames, a theme reflected in the ‘Foundations’ look book by capturing interrupted tranquillity; an almost jarring light treatment juxtaposes the manicured styling and structural direction throughout. This is also translated across the collection with the punctuation of classic square and circular shapes with vibrant colour, refined by her focus on micro details and tempered with complex constructions that push conventional boundaries. This is manifested in the 4-dimensional profile of the AM3001 and AM7001 as well as her precise engineering of negative space in the AM7003.

Hailing from Northern Ireland and now residing in Paris, Magee’s latest offering is an ode to a lifetime in eyewear driven by intrigue and exploration. This, pillared by her postgraduate studies in the fundamentals of jewellery design at the Royal College of Art, has honed an unequivocal eye for detail that defines her intellectual approach to eyewear development. This unique viewpoint permeates into every sculpted frame.

Magee says, “It was about taking it back to the start, challenging the status quo and sharing designs that are unique. I really think these frames can form the basis of any discerning eyewear enthusiast’s collection.”

The Alyson Magee collection is available internationally at optical stores and select fashion boutiques from 21st June.

 

                              (left) AM1001 (right) AM1006

                             (left) AM1001 (right) AM1006

                                             AM3003

                                            AM3003

Serge Kirchhofer Unveiled

Serge Kirchhofer Unveiled

With the re-launch of the iconic Serge Kirchhofer brand scuppered by a dramatic turn of events in Paris last year, MIDO ’17 was set to be an exciting opportunity to finally introduce the long-awaited collection. Set against the softly glowing backdrop of the bespoke Brando booth, the Serge Kirchhofer frames took centre stage at MIDO. Suitably bold, exaggerated and decadent, channeling Udo Proksch’s original designs but reimagined for a contemporary audience. Statement silhouettes, dreamy hues and 14 carat gold details dominate the collection, which was unsurprisingly met with awe.

Yohji Yamamoto Revisits Japanese Roots

Yohji Yamamoto Revisits Japanese Roots

Construction is studied and perfection deconstructed. Androgyny is revered. Darkness is welcomed. Deconstruction of the essential and reconstruction of beauty. Circular forms continue to be Yohji’s muse, while flat brows and single flowing lines recall the essence of Japanese drawing techniques, akin to the flowing lines of a kimono. 

This makes each Yohji Yamamoto AW'17 sunglass and optical frame a work of art, a labour of love. Not inspired by the comings and goings of fashion, but the inner principles belonging to the mind of a genius.

 

Alyson Magee Shares New Designs

Alyson Magee Shares New Designs

Drawing upon a fascination with the beauty of clean strong lines, architectural references and the use of negative space juxtaposed with the softness of nature, Magee showcased seven new frames at MIDO ‘17. Magee’s unique use of spatial arrangement creates depth and compliments the tonal crystal and opaque acetates, to build on a collection that is feminine and contemporary yet with a masculine edge. 

Brando at Silmo Paris

Brando at Silmo Paris

Brando Eyewear officially presented Serge Kirchhofer, Alyson Magee and Yohji Yamamoto at Silmo 2016, Paris. 

Positioned in ‘The Village’, the booth was designed to reflect our attitude, dedicated to effortless luxury. Curated by Creative Director, Luisa Cooper and Set Designer Nathan Paul Taylor, it comprised of three distinct areas, specially engineered to allow visitors to identify with each brand’s values. Agents and retailers were welcomed to take their time, leisurely walking through and enjoying ‘the Brando experience’ much like an art gallery. 

Being Brando’s first ever appearance at Silmo, a celebratory drinks party  was hosted on the opening night. Our Malibu House DJ brought his  LA vibes to the  evening’s revelry as  we raised a toast to the future. 

 
 
 
 

A Parisian Heist

A Parisian Heist

Luxury eyewear brand Serge Kirchhofer was set to debut at Silmo 2016, yet fate had other plans when the UPS vehicle carrying the collection was hijacked, just days before the event. With the entire range missing and the shelves empty - there was opportunity within crisis.. What happens at a launch with everything but the product?

 Champagne in hand, guests were invited to sit back in the arm-chairs and fully immerse themselves in the rich, fascinating history of Serge Kirchhofer, as told through a stunning visual narrative of photographic stills.  Captivated by the newly revived line, enamoured guests were left to await the next official launch.

The bare showcases, juxtaposed with the enthusiasm and understanding that was generated, made for an interesting, unique experience. That said, if you know anything about the life and times of, Udo Proksch, an Enfant Terrible and the design genius behind the brand, you would have to agree that dramatic twists and turns in this journey are really not that surprising.

 
 
 
 

Enter Alyson Magee

Enter Alyson Magee

Set within our bespoke Brando booth at Silmo 2016, the section dedicated Alyson Magee seamlessly translated the core themes of the collection, which sees materials inspired by the simplicity of nature married with frames built using cutting-edge construction techniques. Microscopic images of flora and fauna became macro, interpreted by a beautiful butterfly-wing canvas that cascaded onto the floor. 

 
 
 
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Yohji Yamamoto at Silmo

Yohji Yamamoto at Silmo

Cutting. Fluidity. Deconstruction. Reconstruction. Darkness. The defining aspects of Yohji Yamamoto’s style were evident in the minimalist surroundings of white brick walls, displaying a refined selection frames. This years collection, as exhibited at Silmo 2016, explores the concept of ‘frames pushing through frames’, with smokey patterns, slivers of glitter and and intricate metalwork that is simultaneously delicate and masculine.